How Can Reviews Help Your Cleaning Business
Positive word-of-mouth is one of the most effective ways to promote a business. This is particularly true for cleaning businesses, which rely upon word-of-mouth to attract new clients.
In the age of the Internet, word-of-mouth comes in the form of online reviews, where users rate and review your business on the Internet. Online reviews form a crucial part of your business’ online reputation, which is how your business is perceived by consumers who use the Internet and other digital platforms.
But how important are online reviews for cleaning businesses? Let’s take a closer look.
How Important Are Online Reviews?
Consumers increasingly use online reviews to research the quality, efficiency and affordability of cleaning businesses. Here are a few statistics which highlight that fact:
- An estimated 90% of consumers will read online reviews when researching businesses
- 86% of consumers read reviews for local businesses
- 88% of consumers trust online reviews as much as a personal recommendation
- 90% of consumers who read online reviews say that positive online reviews influenced their buying decisions, while 86 percent said their buying decisions were influenced by negative online reviews
- 3.3 is the minimum star rating of a business that consumers would engage with
- A one-star increase in Yelp ratings leads to a 5-9% increase in revenue
As you can see, consumers are eager to read online reviews and use the contents of those reviews to make better-informed purchasing decisions.
How Will Online Reviews Help Your Cleaning Business?
Cleaning businesses can benefit from having positive online reviews in several ways:
Free Promotion Of Your Business
One of the greatest advantages of using online reviews to promote your cleaning business is that reviews are 100% free. There is no cost associated with leaving reviews or reading reviews. Once positive reviews are in place, they will continue to attract a steady stream of new customers to your business for years to come.
Better Local Search Engine Optimisation (Local SEO)
Local SEO is about improving the visibility of your website in Internet searches performed by local customers. It can help your cleaning business appear in a prominent position for the highly valuable keywords that are used by customers who live near your business.
For example, a customer living in Manchester won’t just search for “Cleaning Businesses”, they will search for “Manchester Cleaning Businesses”. Or, they might search for “Cleaning Business Near Me” and the search engine will then use their location to find local businesses. This is the kind of search that cleaning business need to rank well for to be successful.
The great news is that online reviews can bolster your local SEO. SEO experts have discovered that search engines like Google and Bing take online reviews into account when ranking businesses for local search.
So, if your business has dozens of 5-star reviews, it will rank higher when people search for nearby businesses — putting you ahead of other local cleaning businesses.
Establishes Trust
The main concerns that consumers have when choosing a cleaning company are punctuality, affordability, and thoroughness. Reviews help to alleviate these concerns as consumers can read about the experiences of your previous customers. Once they read a dozen glowing reviews saying that you were on time and did a great job at a reasonable price, they will have much more trust in your business.
Improved Brand Recognition
Brand recognition is another important part of successfully promoting a cleaning business. Ideally, your brand should be memorable and easy to recognise. This helps to make it the first thing that consumers think of when they require domestic or commercial cleaning services.
You can improve brand recognition by getting your brand in front of consumers as often as possible. Having plenty of positive online reviews makes this task simple as you will hold a prime position on third party review websites and local search.
Higher Conversion Rates
Online reviews can improve how likely it is for a consumer to follow through on a purchase. Research produced by customer experience management company iPerceptions found that 63% of consumers are more likely to complete a purchase from a website if it has reviews on it.
A survey from Revoo found that products or services with more than 50 reviews benefits from a 4.6% increase in conversion rates. Essentially, the more positive reviews your cleaning business has, the more likely it is that visitors to your website will make a booking.
Customers Are Willing to Spend More
Not only are consumers more likely to choose your business if it has good reviews — they are willing to spend more on your services. A 2019 survey found that consumers are willing to spend up to 31% more on products and services which have good reviews. This allows cleaning companies with a stellar online reputation to charge a premium for their services.
Obtaining Positive Online Reviews
The simplest way to generate high quality online reviews for your cleaning business is by hiring an online reputation management company like We Love These Guys. Our talented team of specialists can help you obtain hundreds of 5 star reviews across dozens of different review platforms.
We obtain them by simply encouraging your customers to leave reviews. Our proprietary technology allows customers to create reviews using a variety of technologies including email, SMS, and WhatsApp messages. This makes the review-creation process more convenient for your customers, encouraging them to leave high-quality reviews. We can also direct your customers to third party review websites to leave a review there. The results are truly extraordinary.
To learn more, contact We Love These Guys on 0207 018 1949 or via info@welovetheseguys.com.
