Online Reputation Management
We Make Sure That Your Online Reputation
Matches The Quality Of Your Business
What people say about you online has a dramatic impact on your business and your brand. A few bad reviews, a nasty blog post, or a low rating could affect your reputation and convince prospective customers to go elsewhere.
On the other hand, having positive online reviews and recommendations can boost your reputation and help you attract thousands more customers. Having a great reputation will also help you recruit high-quality employees and enter into rewarding business partnerships more easily.
The challenge that businesses face is creating an online reputation that accurately represents the quality of their enterprise. The easiest way to achieve this goal is by hiring a reputation management company, who specialise in Online reputation management services. Read on to discover why your online reputation matters and how an online reputation management agency can help.
How Much Does Online Reputation Matter?
Consumers tend to trust the information they find online. This means that a bad review, negative social media post, or poor rating can dramatically impact how you or your business is perceived. Here are a few statistics which highlight the trust that consumers have for the information they find online:
• 65% of consumers trust online search engines and the information they provide
• 85% of people trust online reviews as much as they trust personal recommendations
• 3 out of 4 consumers say they trust a company more if their reviews are positive
• Almost 70% of consumers say they would pay up to 15% more for a product or service if the business had a good reputation.
What is the Reputational Impact of Search Results
When a user performs an Internet search on a person or business, they will be shown many kinds of results, including:
• Your personal or business website
• Online reviews
• Blog posts
• Online news articles
• Social media posts
• Forum posts
• Press releases
This type of content forms your online reputation. If the content relating to your business is overwhelmingly negative, consumers might perceive your reputation as being poor. This reduces the likelihood that they will do business with you. On the other hand, a page full of glowing recommendations and positive stories will encourage them to contact your business.
90+
of consumers say that online reviews impact their buying decision
49
of consumers will only use a business if it has a minimum four-star rating
72
of customers won’t take action until they read reviews
15
of users don’t trust businesses without reviews
Online Reputation Management Services
The Impact Of Negative Online Reputation On Businesses
If your business has already received negative attention online, it is important to take action as soon as possible. That’s because negative content can impact your reputation severely and damage the profitability of your business. Here are a few statistics highlighting how much damage negative content can cause:
- 1 in 3 businesses say that negative online content has damaged their business in the past
- Businesses risk losing 22% of business when potential customers find one negative article on the first page of their search result
- Businesses with two negatives on the first page of search results risk losing 44% of its customers
- 60% of consumers say negative reviews have turned them away from a business in the past
- 69% of jobseekers would turn down an offer from a company with reputation problems
What Is Online Reputation Management?
Online reputation management is the influencing and managing of an individual’s or businesses reputation. It can help you develop a highly successful brand, engage with customers, generate increased revenue for your business, and much more. Online reputation management involves several techniques, including:
- Generating high-quality content to provide a reputational boost
- Improving the amount of positive content on Search Engines so it drowns out negative content
- Encouraging satisfied customers to write online reviews
- Publishing websites and social media profiles which outperform negative content
- Monitoring social media for negative comments
- Submitting take-down requests of libellous content
- Proactively responding to online criticism
- Engaging with customers of negative reviews to minimise reputational damage, improve customer relations and much more
Online reputation management services offered at agencies such as like We Love These Guys are highly skilled at identifying the areas which provide the greatest return on investment in terms of reputation improvement. We also work closely with clients to address any specific areas of concern. To find out more about our reputation management services, contact us today.
The Benefits of Online Reputation Management
An online reputation management agency like We Love These Guys can design and implement a reputation management strategy that delivers many benefits, including:
Improved Credibility
Consumers find businesses with high-quality content, great reviews, high ratings, and positive social media mentions much more credible.
Improved Trust
Consumers are more likely to trust businesses that have positive reviews, positive social media comments, and a high-quality web presence.
Increased Profit
Higher trust and credibility leads to more enquiries and better conversion rates, which means more profit.
Better employees
Online reputation isn’t just important for customers. Prospective employees will assess your reputation before applying for or accepting a job. If you have a great reputation, you will attract outstanding candidates.
”Would definitely recommend this service to other businesses, makes it so easy for clients to review I’ve been using this service for several months and my reviews have trebled, Very easy to use and I have definitely gained business since using this service. Thank you guys
DS Skip Hire
”Would definitely recommend this service to other businesses, makes it so easy for clients to review I’ve been using this service for several months and my reviews have trebled, Very easy to use and I have definitely gained business since using this service. Thank you guys
DS Skip Hire