Reviews for Gyms
Consumers increasingly turn to online reviews to research the quality of local businesses. This is particularly true for people who are looking for a new gym. They will often read dozens of online reviews to see if a gym’s rates are affordable, if it is clean, if the staff is friendly, and so on.
The reliance on online reviews is clearly reflected by the following statistics:
- 86% of consumers read reviews for local businesses (including 95% of people aged 18 to 34, which is an important demographic for most gyms)
- 91% of 18 to 34 year-olds trust online reviews as much as personal recommendations
- Consumers read an average of 10 online reviews before they feel they can trust a local business
- 57% of consumers will only use businesses with 4 or more review stars
If your gym has dozens of positive reviews, you can attract hundreds of additional prospective clients each year, which translates to more profit for your gym. On the flip side, if you have very few reviews or mostly poor reviews, most consumers will choose to ignore your business.
If the idea of using positive online reviews to attract more clients to your gym sounds appealing, you have reached the right place. In this guide, I’ll explain how online reviews can be beneficial for gyms and share the best way to generate more reviews for your business.
What Are Online Reviews?
Online reviews are user-generated reviews and ratings of a product or a service which are published on your website or third party websites. They are created by consumers who have purchased and used your product or service.
Users can discuss all aspects of your gym, from how clean it is to how much equipment is available and how friendly the trainers are. If the review is posted on a third party website, there is usually an opportunity for other users to comment on the review and discuss your business in more detail.
Your online reviews form an integral part of your “online reputation” which determines how Internet users perceive your business.
How Can a Gym Benefit From Having More Reviews?
Let’s take a closer look at how online reviews can help your gym. The main benefits include:
Attracting new members
The most obvious benefit of great reviews is that more people will contact your gym. How many more? Well, one survey found that displaying positive customer reviews on your website can lead to a 270% increase in conversions.
The same survey discovered that at least five reviews resulted in purchase likelihood increasing by a factor of almost four times. That could mean hundreds more prospective clients contacting your gym each year.
An opportunity for brand building
To be successful, gyms need to develop a strong brand that is instantly recognisable. Reviews help by promoting your brand on third party review websites which leads to improved brand recognition amongst consumers.
Affects Your Businesses Performance in Local Search
Local Search refers to the way that search engines like Google and Bing handle search queries submitted with a geographical component — like “Gyms in London” or “Gyms near me”.
The top 3 to 5 businesses that are displayed after a local search is performed will be highlighted in a special “local search” results box. The search engine will display useful information for these highly ranked businesses including their name, address, phone number, operating hours, rating, and position on a map.
Search engines use several criteria to determine which businesses to include in the local search results box. They include the business’ name, location, incoming web links, review signals, and so on. Review signals (review quantity, review velocity, review diversity) are estimated to make up about 15% of Google local pack ranking factors, so form a crucial part of improving your local search rank.
Essentially, you need high quality reviews to rank well in local search.
An opportunity to showcase customer service
Most third party review websites give businesses the opportunity to reply to customer reviews. This means you can respond to both negative and positive reviews, engaging with your clients in a positive way. This is a wonderful opportunity to show prospective clients how much you value the opinions of your clients.
Makes You Business Seem More Trustworthy
Adding reviews to your website makes searchers see the business as being more trustworthy and reputable — which is very important in the world of health and fitness. Prospective clients will also recognise that you are happy to share the opinions of your customers, which indicates that you are proud of the customer service you provide.
What Is The Best Way To Get Online More Reviews?
The quickest way to obtain more high-quality online reviews for your gym is to employ the services of an online reputation management company like We Love These Guys. Our company will help you generate hundreds of high-quality reviews using innovative techniques that increase the likelihood of clients leaving reviews.
We can help you obtain hundreds of 5 star reviews across dozens of different review platforms. This will improve brand awareness and increase the number of prospective customers contacting your gym. To learn more, contact We Love These Guys on 0207 018 1949 or via info@welovetheseguys.com.
